The Era of Prejuvenation

Why are so many younger women undergoing non- or minimally invasive cosmetic procedures designed to reverse the signs of age...before they are really showing these signs much at all? Welcome to the era of prejuvenation. This growing trend, led by millennials and younger women, is so popular that a new word was coined to describe it-- "prejuvenation.” Instead of working to turn back the clock, the prejuvenation trend is all about stopping the clock before the damage is done.

What is Prejuvenation?

Imagine if you could have prevented those lines on your forehead or the hated “11s” between your brows. The idea behind prejuvenation is that now, women can. For those of us who are already dealing with lines and wrinkles on the face, it’s all about rejuvenation, turning back time, and looking younger. There is a wide variety of options to help achieve this: Botox, fillers, laser skin resurfacing, chemical peels, microneedling, and more.

Younger women in their mid-twenties who want to stay ahead of the curve have begun to take control of the natural aging process by undergoing these treatments one step ahead of it--before wrinkles appear. These women are aiming to preserve their beauty and youth instead of trying to regain it back later on with more invasive and costly procedures.

Prejuvenation Procedures

Botox treatments are one of the most popular prejuvenation methods. The concept is simple but ingenious--by stopping the muscles from contracting in the first place, the less wrinkles will develop in the skin. Botox relaxes facial muscles, and using it early in this way to prevent fine lines from worsening into deep wrinkles is one of the top trends in the beauty world today. Once wrinkles have formed, they are harder to treat. Stopping them from forming beforehand is what preventative Botox injections are all about, and it’s why so many young women are all about the pregame when it comes to enjoying their youthful appearance for as long as possible.

Social Media Influence and a Word of Caution

Thanks to the influence of celebrities and social media, the prejuvenation trend is growing steadily. Celebrities and influencers make younger people more aware of their appearance, and also more aware of what they can do to correct and now prevent unwanted signs of age. Yet in a world of ever-increasing awareness of personal appearance and beauty, some wonder if the world of cosmetic aesthetics has gone overboard.

Grover Aesthetics

At Grover Aesthetics, we are all about you and your aesthetic goals. Dr. Sanjay Grover is a trusted plastic surgeon who can help advise you on your prejuvenation journey and recommend a treatment plan to keep you looking young and beautiful for the long term. We look forward to working with you.